Competitive advantage is achieved through organisations succeeding in three domains: finance, products or markets, and human capital. Worldwide economic cycles tend to create conditions in which obtaining sufficient financing is either equally easy or equally difficult for most organisations of the same size. In today's global economy, all organizations can sell to the same markets (e.g. through the Internet), and product development cycles are such that differences in product innovation are much smaller than in years past (as evident in similarities in smartphones across carriers). Thus, it is the third domain-building and maintaining a workforce skilled and capable and working in a way consistent with the brand and strategy -that offers the most sustainable advantage available to most organisations. According to Michael Hammer, an organisations only strategic advantage is its ability to organise itself. At the heart of an organisations ability to organise itself is the ability to define what people need to do differently to align with a new strategy or approach. Strategic Leadership specialises in helping you define what needs to be done differently to to achieve your strategy, and putting in place the approaches to align activity with where your organisation is heading and what it needs to achieve.