Customer qualified innovation at scale. Working with us brings the combination of decades of expertise, insights, plus the business rationale essential to create digital products that gain adoption. We work by embedding ourselves within digital innovation programmes and the teams that deliver them. We bring a pragmatic approach where it's all too easy to fall into the trap of endless strategising and over-analysis. We accelerate decision-making by qualifying ideas through real world testing and are not afraid to kill off the bad ones quickly. This preserves vital budget for the ideas that show real promise and keep innovation teams from getting distracted.