Wine consumption in Japan is on the rise, with 889.3 million litres sold annually, by far the second most significant wine market in Asia behind China. However, many Japanese consumers still lack the knowledge and confidence to choose and consume Australian wine, resulting in missed market share growth opportunities. To change consumer perceptions of Australian wine in Japan, we have created Vinovata, a Japanese website translating your wine passion into content the local customers can understand and enjoy emotional ties directly with your wine and cellar door. Vinovata is developed for wineries who are interested in promoting and exporting their wines to the Japan market, from attracting the attention of a Japanese wine importer/distributors, educating Japanese wine consumers, to driving the number of cellar door visits by Japanese tourists. We also host wine tastings with targeted segments of Japanese in Sydney and Tokyo to obtain valuable feedback for your Japan market strategy.