We believe that caring about people is at the heart of leading change. And that means making sure people know why they have to make the change in the first place. Then we help them figure out what they need to do differently and equip them to be successful. We see clearly the positive correlation between preparation and change success. Change Leadership (or Change Management, as some call it) does not guarantee the happiness of those who must make the change. What it can promise is that people are ready, during and after the change happens. Some people ask us why we use the words Change Leadership instead of Change Management, Organizational Change, Transformation, and myriad other terms. The answer is simple: Change Leadership is a proactive approach, reaching out to people to lead them through preparing for change, no matter how big or small. And at the end of the day, it doesn't really matter what you call it as long as you do it!