Jacked-Up was the brainchild of both the partners (Gursharan & Binu). The start-up was created in 2020 when the directors realised a clear gap in the market for healthy and tasty vegan alternatives in Ireland. Both directors have roots in India and are involved in the Asian retail sector & food distribution industry with 20 years of experience in Ireland, which provided access to an authentic main ingredient for a new vegan product - Jackfruit. Jackfruit is packed full of nutrition, is low in sugar and calories and has the additional benefit of being similar in taste and texture to a recognizable food - pulled pork - making it the ultimate meat replacement. The growing majority of people in big cities are turning towards healthy on-the-go meals. Vegan and vegetarian food trends have been increasing year on year as the public become more knowledgeable about the choices they have and the positive effects of a plant-based diet. This is the market we want to provide a healthy, nutritional alternative too