Vision Trends is an Optometric Doctor Alliance founded by practicing Optometric Physicians, and advocating for the long term growth and sustainability of INDEPENDENT OPTOMETRY. Here's just some of what we do to support our members: -Negotiate vendor programs designed to maximize your profitability, and members always receive 100% of vendor rebates. -We pay members to grow their practices by offering products and services at reduced or no cost through partnerships with Glimpse Analytics, Eye Care Pro, and more. -Member Engagement and Education are second to none with our Spring Academy, Annual Meeting and Peer Meetings scheduled throughout the year. We even provide reimbursement to member practices attending our annual meeting.