Adlive is the first independent & transparent header bidding server without commission that allows publishers to scale and connect to all their demand partners simultaneously. Adlive Transparent server side Header Bidding (THBS) brings up a momentous improvement to traditional client side Header Bidding. Moving the auction on Adlive high performance server and offering a total transparency on the auctions, participating SSPs and offered bids; allows publishers to increase their revenues up to 40% Adlive allows publishers to access and view in real-time all bids received for each impression. Thus, publishers can study the demand and evaluate the true value of their audiences through the bids offered by the SSPs / Ad exchanges.