Buzzoek enables all shop-owners, regardless of their size, to create their own loyalty program without having to invest heavily. We let customers use any NFC- enabled card they already have in their wallets (e.g. the OV Chip Card, the London Oyster card or even a library card) as a loyalty card instantly, without pre- registration. Our simple solution connects customers to their favourite stores, while giving merchants flexibility to create and implement an individual, cross-store or white-label reward or membership program. With the help of Buzzoek, shop- owners can communicate directly and personally with their customers in a matter of minutes.