The Company is a technology driven payments company that facilitates online and offline commerce between retail merchants and end customers. Its operations are based in Auckland and Sydney. It is a fintech business building an innovative financial technology ecosystem, the core of which is an interactive payment platform, that not only delivers an improved shopping and checkout experience, with payments included as a component, it’s also focused on lowering acceptance costs for merchants and aims to supplement the experience with value-added services. An e-Commerce SaaS platform IE MALL has also been built providing APP-based commerce and in-APP payments for merchants. This technology is being increasingly embraced providing omni-channel shopping experiences for customers.