Since its foundation in 1990 until 2004. The company E PLUS d.o.o. was oriented exclusively to wholesale, which is successfully developed in the domestic market, Croatia. Planning further development and directions begins intensive development of retail network in the domestic market Croatia. ELIPSO is now the name of retail brand within the company E PLUS d.o.o. With the development of the retail network E plus begins to import and sale of various types of goods. As a result of these efforts shall be concluded agreements on general representation, distribution of world famous brands.