Better places for a better world starts locally. SHRM membership and the NorCal community work together to provide you the local feel on a global scale. Mission: SHRM Northern California is committed to advance and serve our community of HR professionals and lead the HR profession in the San Francisco Bay Area. Vision: Our vision is to be the recognized HR authority in the San Francisco Bay Area We are pleased to provide our members in the San Francisco Bay Area with California-specific information and resources, access to California HR experts in SHRM’s Knowledge Center, and local networking events, seminars and conferences.