In today’s marketing world, everyone wants to jump on the newest thing; sometimes abandoning long term strategy to solely focus on social media, commercials, or banner ads. At Royal, Yates & Associates we believe that everything has a balance and a place within your marketing campaign. Our holistic and strategic approach, which we call Outreach, Conversion and Retention (OCR), focuses on the whole process of reaching out to your clients, then converting them into loyal members and retaining them. We believe that this is the very essence of what your business should be focused on. We work as your total strategic solution; from growth hacking, website design, SEO, thought leadership, branding, and social media; to not only save you time but to execute your vision and increase your visibility and revenue. We believe that once your product market fit is achieved and you have clients who believe in your product or service, marketing is 80% of a company’s success.