Every Brand is a Story. More brands need to abandon traditional marketing in favor of human centric, value driven, identities. When a company gets it right, the brand becomes a value creation tool. Brand is one of an organization’s most important business assets. In fact, the world’s top brands are ranked every year and many are worth billions of dollars to their company’s bottom line. Although those numbers are high, true brand value – and all of the loyalty that goes with it – is available to any organization. But, in order to increase brand value, the customer promise and marketing plan must be tied directly to the business plan. Photoelectric interprets and connects brands intents through discovery of value by applying “design thinking” and methods. Design thinking takes design into the realm of abstract ideas, strategic direction, and incremental innovation. Instead of taking a tactical approach, by forcing already developed ideas more attractive to consumers, we provide creative ideas that better meet people’s needs and desires. This strategic approach leads to dramatic new forms of value. We are riding the wave into the realm of radical transformation and disruptive innovation, driven by super creatives, driven entrepreneurs and new capitalists. Ready to get immersed?! *******