We aim to make and market tools for child care that facilitate communication and improve quality by developing software, training, and communications; by delivering technical assistance; and by advocating for quality for providers, parents, and children. We seek to be an essential tool for saving time and money and to be valued for creating, maintaining and improving safe, healthy and playful experiences for children. We will celebrate the field, amplifying the inherent value, strength and ingenuity of women, minorities, the undercapitalized and the undercompensated.