Mission Statement Grow, Strengthen and Unify Businesses in the River Region. Our Vision Statement Building relationships to impact and improve the quality of life through strong leadership that advocates a pro-business environment in St. Charles, St. James, and St. John parishes. Key Principles of Operation • To serve and represent all business in St. Charles, St. John and St. James Parishes. • We will be additive to and supportive of other business development and community service organizations in the parishes.