Sport Head Originals Team (SHOT) is a content and experience focused sports brand that bridges the gap between athletes and fans.; with an emphasis on authentic stories and backing the underdog. At its core is a subscription based app that builds and nurtures an ecosystem for athletes and their fans. Utilising technology, authentic and differentiating content, and lifestyle products and services for both the digital and physical worlds, SHOT provides subscribing members with an end-to-end sport experience that brings them closer to their idols. Our outcomes are simple… - Provide unrivalled experiences between athletes and fans - Build the largest sporting fanbase through a freemium subscription model - Inspire, engage and support the next generation, with an emphasis on the underdog - Create the future sport stars, championship winning teams and world class stadiums