SportsSideKick is a multi-platform sports fan engagement channel for smartphones, tablets, IPTV and Google Glass. It is a solution for premium sports clubs to enrich and unite fan experiences on multiple levels – bringing supporters at the match, at home and overseas together through a variety of touchpoints. SportsSideKick is a contextual application, providing fans with an access point to their favourite club wherever they are. Simple news and information is combined with exclusive content, money-can’t-buy offers and more.   SportsSideKick offers sports clubs a new avenue for monetisation of their fan base in three ways: 1) Supplementing existing channels such as merchandise, ticket sales and advertising; 2) Creation of new revenue streams such as in-app purchasing; and 3) Revenue sharing based on partner promotions and betting.