Since 1984, Diamonds Direct has been working harder than any other jeweler in the Tampa Bay area to be your family jeweler. Diamonds Direct travels all over the world to bring you the finest selection of diamonds, designer jewelry brands and watches at great values. Not only does Diamonds Direct go to the ends of the earth to fulfill our clients dreams, but a portion of every purchase made at Diamonds Direct supports our troops and goes back to our local community. With over 200,000 jewelry transactions and countless satisfied clients we can say with confidence that no one else will work harder for you. We welcome the opportunity to show you what makes us better than the rest. Stop in Diamonds Direct today.