We’re Itch. We’re here to send pests packing and keep pets healthy, happy and always full of beans (not literally though, imagine the guffs). With the help of talented vets and pet-loving experts, we’ve created a range of smart products to keep fur balls in tip-top shape. From meals to treats, worms to fleas, and guts to teeth, we’ve got all you need to keep your pet fit and healthy today and tomorrow. Here’s a throwback to how we started. Itch was co-founded in July 2019 by experienced pet supply retailers Jonny and Adam Gould (co-founders of Monster Pet Supplies), direct-to-consumer entrepreneur James Cox (co-founder of Simba), and expert marketer Charlotte Harper (ex-CMO at Zoopla). Itch has quickly grown to become a notable name in the pet health and wellbeing world. With research by Mintel showing that the UK pet care market is set to reach £2.1BN by 2023, Itch is in the purr-fect position to take a sizeable bite out of the market.