Brand Transformation through Strategy and Design. Founded by Lara and Raya Tueny. Placing the user at the center of a story, we develop unique scenarios, in both real and virtual environments. We create concepts, and translate them into actual tools: brand strategy, mission, values, complete brand identities (360°), user experiences, events, sounds, and any action the story requires... The idea is to engage in a conversation between a user and a brand. Explore Through an in-depth research, we explore the brand, users, trends, competitors, and audiences. We observe, analyze and interpret the results. We re- write the story, derive opportunities, and create scenarios where we anticipate encounters between the user profiles and the brand. Create We translate the story into actions. We build brand narratives that engage the various users through tangible actions that trigger emotions. This is where we develop and design the creative tools to reach the targeted audience. Share The strength of building a strong story relies on how well it is re-adapted through its multiple environments. This is where we adapt the story, as creative directors, and engage our users’ participation depending on where it is being told. It is about surprising the user by making him rediscover the brand through each contact point.