SineMedia was founded in late 90's when China's audio industry turned from analogto digital phase. In first ten years of inception, SineMedia helped out musicians and engineersunderstand and capitalize new digital audio technology to create more creativemusic and more impacted sound scene. In this supportive process of thousands ofmusicians and audio engineers, we came to understand musicians' concepts, and picked up the idea of working for audio media communication, from the ideaof art back to the concept of sound technology. Working together with thetechnical development team that loves music, we extracted the approximatedsound closer to the essence of music from the noise or distortion, anddeveloped a better digital audio platform-SineCore.