LoyaltyEdge by American Express was acquired by Meridian and eventually Incomm Payments in 2017 and 2019, respectively. LoyaltyEdge creates customized loyalty solutions for a wide range of business clients by leveraging American Express’s loyalty program expertise, processes, and capabilities. LoyaltyEdge is focused on helping companies develop or enhance their loyalty programs to drive business growth. LoyaltyEdge has a distinct identity with its own unique look and feel. It also sits solidly within the American Express brand while leveraging the equity of Membership Rewards and Business Insights.