SpirOps is a company fully dedicated to research and development in artificial intelligence. Its model in which the freedom of research subjects (whether applied or fundamental) and industrial development for application purposes are mixed, is quite unique. Over the years since 2004 we have refined our research to focus mainly on the modelling of human intelligence; the central research topic has become 'understanding'; in other words, modelling the 'conscious' functioning of the human brain, as opposed to 'unconscious' or 'involuntary' functioning such as image perception or sound recognition.