ChaiChalk is a digital internet media company, based in Lahore, Pakistan. The company aims to provide an online experience which harnesses Pakistani talent to tell stories, to highlight social issues, and to adopt international media practices in the Pakistani context. The company operates as a social enterprise and is incubated at Lahore University of Management Sciences. While the mission of the company is to revive the literary heritage of Pakistan and provide publication opportunities for Pakistani writers, there is some emphasis on social impact. The company employs sixty people, most of whom are full-time. These employees come from various institutions around Pakistan, as well as from Pakistani diaspora globally. The official website hosts a collection of fiction and non-fiction, which is classified into multiple categories. With the increasing national focus on the official Pakistani language, Urdu, ChaiChalk is among the many movements to return the language to relevance.