London based apparel start-up focussed on raising awareness and funds for some of the planet's most important causes. We create statement headwear for those who aren't afraid to wear their support for causes important to them. This Hat's debut collection focusses on three critical environmental challenges facing our planet - deforestation, ocean pollution and wildfires. For every ThisHat beanie sold, 50% of the profits are donated to our incredible partner charities. Find out more about the incredible work they do on our website.