At Sanna Naturals, innovation is the tool we use to develop, create and market new personal care products that are not only healthy and protect the planet, but also give our customers cutting-edge, highly performing solutions. We have partnered with leading Phyto-Chemistry labs to develop leading technology through our fresh thinking approach. Our development philosophy rest on the values of simple clean formulations with multiple performance actives, the highest quality and safety standards, and authenticity. We use the same innovation approach to our marketing and business model. First, we focus on foundational needs of product categories to drive innovation that anticipates and/or leads market trends. We then layered complimentary elements of our products and brands based on insights about our few niche consumer segments into our indie-brand approach.