Placebo Originals is a sustainable and environmentally friendly clothing brand established as a result of the disruption of the ecological balance, which we started to feel very seriously in 2020, and numerous environmental problems encouraging four idealist university students to create an environmentally conscious and highly aware brand. As a brand, it has designed to prove that sustainable and environmentally friendly clothing can be realized without sacrificing quality, comfort, and style, and acting with the motto "Designed to make you feel better" all stages from the raw material stage to the moment the consumer wears it on it to make the consumer feel better. The brand aims to be one of the pioneers of sustainable and environmentally friendly brand understanding and present a more livable world to the next generations by increasing the number of more conscious consumers.