Next generation youth aren't coming. They're here – and they demand more. At The Pineapple Lounge, we know that capturing the attention of the next generation depends on thinking, acting and looking at the world like they do. It's what our global team of experts does best – giving brands a straight-from-the-playground take on kid culture. United by our passion to help today's youth find a purposeful place in the world, we connect the dots between the past, present and future. We apply insights and intuition to equip brands to think big and small about who they engage with. And we mine and mold cultural energies to produce top notch ideas, inspiration and intel for brands. Our process champions human-centered solutions that meet business-centered objectives. Areas of expertise include: -> Brand Forensics -> Primary Research -> Innovation -> Immersive Experiences We also believe strongly in the power of cross-pollination. Our collective "hive mind" encourages the application of insights and ideas from one industry to the next. Here are the sectors we know inside and out: -> Toys and Play -> Music -> Entertainment -> Tech and Social Media -> Sport -> Food and Drink -> Personal Care -> Travel -> Banking and Finance -> Fashion and Apparel As people, and as a company, we’re committed to making sure the world benefits from our work. We believe in helping young people establish healthy habits and behaviors. We believe in encouraging play, creativity and expression. We believe in empowering choice, possibility and opportunity. And we believe in having FUN. Needless to say, every solutions we develop has something in it for everyone.