For the longest time, sports has captured both the fascination and imagination of people. It has been weaved into the fabric of cultures and societies with the power to unite. At Goodrich, we aim to create a meaningful and rewarding experience to deepen the level of engagement between fans and sports. The SIM allows fans to put their passion and analytical skills to the test by trading Goodrich Team Chips (GSC) based on sports performance. Currently launching the NBA GTC (September 22, 2019)!