Named after two iconic streets in the heart of their Venice Beach neighborhood, Electric & Rose, is the embodiment of husband & wife team Eric Balfour and Erin Chiamulon's California lifestyle. Handmade in Los Angeles, the brands elevated tie dye, cozy fabrics, and breathable activewear are perfect for beach yoga, sunset surfs, backyard BBQs, hikes in the canyon, and bonfires under the stars.