Nail It Then Scale It startup book outlines a B2B startup business model created by authors Paul Ahlstrom and Nathan Furr. The startup book along with the Big Idea Canvas give entrepreneurs a step by step process used to transform new ventures from struggling startups to outperform all their competitors combined. The Big Idea Canvas helps entrepreneurs think through critical questions such as— Who is the customer? Is there a monetizable pain? What is the market potential? How should I position for market entry?