TriggerPoint, a Mindstate Group Company: Our Premise: Marketing and innovation can be psychologically optimized to increase emotional engagement by designing for nonconscious “mindstates.” Mindstate insights help you trigger emotional engagement with your customers to increase persuasion. Our Business: We are a behavioral research consultancy specializing in identifying and influencing the nonconscious factors driving consumer engagement and decision-making to increase your topline growth and marketing ROI. Our Expertise: We use behavioral science-based research methods to deeply understand consumer decision making during key "trigger points." More importantly, we use these behavioral insights to help you design highly influential, behavioral science-based communications/innovations/activations to increase customer engagement and sales. Simply put… We help you understand and change consumer behavior.