Ajjay Mehrra, the brand was established in the year 1991 with the aim to provide Elysian finesse and utmost comfort in the men's clothing with exceptional tailoring and incredible designs. The couture is an exclusive label by the internationally acclaimed designer Ajjay Mehrra, who has been recognized as 'International designer of the year' 2016 by the British Parliament. The brand excels in showcasing extravagant wedding collection for men including sherwanis, bandhgalas, Indo-westerns, suits, and tuxedos. The brand has become the top-most priority for corporate at all hierarchy with its sophisticated range of formal wear and occasion wear.