IDEA, owned by Amir Hanegbi, is the first Retail Branding company in Israel. IDEA specializes in advanced retail processes including retail strategy, branding, retail design & implementation, change processes and building and strengthening brands in retail spaces. IDEA offers Israeli and international corporations, chain stores & points of sale with strategic solutions and creative design. Idea's team consists of expert designers from all design disciplines: interior design, industrial design and graphic design. IDEA has developed the Multi Layer Shopping Experience Model and the Multi Layer Design Model which assist its clients in the creation of unexpected but relevant Brand Experience and Shopping Experience that strengthens and improves business performance. IDEA'S main areas of activity: • Retail Branding. • Retail Strategy. • Retail concept development. • Branding. • Stores & chain stores design. • Point of purchase (P.O.P) Design. • Visual Commercialization. ____________________________________________________________________________________________