We are lucky. We live in a world where there is enough opportunity and technology to turn your idea into the next unicorn startup. But — before you can be great, you need to be decent. Being decent isn't as easy as it sounds. For more than a decade, we’ve witnessed first hand the strategies, work and focus necessary to create solid foundations at direct to consumer companies that wish to be profitable and stand the test of time. Unfortunately, we’ve also seen far too many companies put the cart before the horse, and attempt to skip a few steps on their way to greatness. We believe without a decent, solid foundation, building the company of your dreams will be exponentially harder. It will affect the opportunity that you, and the myriad of people who believed in your vision and work to make it a reality, have to achieve your goal. We’re here to help before the headaches and mistakes put the amazing idea you’ve brought to life in jeopardy. Welcome to Decent Startup.