Founded in 1983 by Michael Solomon, Michael Solomon Associates (MSA) changed its name in 2004 to MSA Partners when Christopher Vickrey assumed leadership of the company. While the name changed, the mission has consistently remained the same: to provide Japanese organizations with means and ways to realize and grow their business potential in the US market. As the challenges faced by Japanese organizations doing business in the US have grown increasingly complex over the years, MSA’s integrated and creative approach has become ever more valuable to its clients. We take a team-based approach in which we combine the skills and expertise of both American and Japanese professionals from MSA, supplement these with outside skills when necessary, and work closely with our clients to accomplish their goals. With over 25 years of experience, MSA offers a diverse range of interrelated research, consulting, communications and positioning services, enabling us to provide in-depth, comprehensive support to our clients. Moreover, recognizing that one of the keys to quickly seizing market opportunities is overcoming organizational and language barriers, our ability to seamlessly interface with our clients at both the head office and US subsidiary level facilitates shared understanding and decision-making.