The most accomplished business people, multi-million dollar entrepreneurs and advanced thinkers are often stumped when it comes to branding. What is it really? Why does it matter? How should we say this? Is this us? Will this move us forward? What does the customer really need? Brand Gym has developed unique systems to help business owners discover and identify their brand. From understanding how the targeted customer thinks to identifying untapped touchpoints, business owners get an exhilarating clarity that results in inspired team members, customers and messages. Through an immersive and hands-on experience that includes unique interviews, curated exercises and precise roadmaps, Brand Gym helps successful companies build a strong core.