Doll Beauty was founded in 2016 by friends and colleagues Danielle Gregory & Samantha Allen. Noticing a gap in the market for affordable but quality products, their first Lash collection was launched shortly after. Since then, Doll have created a complete range of best-selling products including False Lashes, Highlighter, Fake Tan & many more. Currently stocked online & in store at Topshop, Beauty Bay, Pretty Little Thing & now Boots; Doll Beauty are recognised as one of the UK's Beauty Industry leaders.