A R T C E L S is the brainchild of commodities trader, Gijs de Viet and London-based contemporary art gallerist, Elio D’Anna of the House of Fine Art (HOFA), who designed it to open the lucrative world of blue-chip art investments to a wider and younger international market. The pioneering contemporary art portfolio will offer investors equity in the form of digital tokens (NFTs) backed by shares in the artworks as registered assets of a London UK based Limited company.