Nerhadou International is nutraceutical pioneer in Middle East. It was established in 1996 by former vice president of (Bristol Myers Squibb) Egypt, the Middle East & Africa. It is capitalizing on international trade experience in introducing high quality products to the Egyptian Market. Nerhadou is enforced by a group of professionals and consultants of multinational experience in both the pharmaceuticals & consumer goods industry and corporate management & finance. The company’s strategic objective is to be positioned amongst the leaders in providing top quality products for human nutrition, beauty & health as well first brand names of pharmaceuticals to the Middle East market. The strategy is based on being number one in every single market in which it competes and Nerhadou has already reached leadership in some therapeutic segments that it operates.