Optimized Group is a company active on the digital marketing market since 2012 and specialized in SEO and CRO. With a data-driven approach, Optimized Group supports clients in improving visibility and performance on search engines, increasing organic traffic and increasing website conversion rates through Inbound Marketing strategies. Since 2016 Optimized Group has been part of the Gruppo DigiTouch, a company listed on the AIM Italia market and one of the main players in the field of marketing, technology and e-Commerce services. Thanks to a constantly growing team of professionals, Optimized Group accompanies its clients in achieving their goals with a strategy based on the principles of Digital Asset Optimization: no longer the mere optimization of the website, but the design of an effective and consistent network presence in order to strengthen the digital identity of the Brand. Optimized Group boasts solid analytical skills and is able to offer a wide range of DIGITAL ANALYTICS services. Thanks to this specialization, Optimized Group guarantees timely and consistent tracking to provide useful insights for improving business metrics. Optimized Group is a strategic-operational consultant for companies operating in various market areas, including e-Commerce, Electronics, GDO, Tech, Fashion, Travel and others.