Business Region Skåne, the marketing group of Skåne, promotes with its four companies Skåne in the far south of Sweden as a region for investments, tourism, events and film. Business Region Skåne is owned by the regional council, Region Skåne (85 percent), and the association of municipalities in Skåne (15 percent). The four marketing companies - Tourism in Skåne, Invest in Skåne, Event in Skåne and Film i Skåne - jointly develop, coordinate and improve the brand Skåne, as well as taking an active responsibility for marketing the Öresund region together with other parties on both the Swedish and the Danish side of the Öresund.