BORN OUT OF NECESSITY IN 2005. AMERICAN MADE SELVEDGE DENIM. UNAPOLOGETICALLY AFFORDABLE. WEAR OFTEN, WASH SELDOM. The traditional wholesale eco system has changed. The way forward is vertical, starting with a disruptive online platform. Gone are the days of the retailer wielding power over the brands - retailers are now a option for a brand and should be engaged primarily for marketing purposes, not as the primary revenue source.