Ruiz Strategies develops and executes transformational content marketing and communications strategies for world-class companies, professional services firms, and government entities leveraging the power of social media, new media, traditional media and virtual technologies. Ruiz Strategies is also a government contractor as a prime, teaming partner and subcontractor. SPECIALTIES •Content Marketing •Social Media Marketing •Media & Communications Training •Multimedia Content Production •Video Production •Inbound Marketing •Hispanic Marketing Online •Online Marketing •Search Engine Marketing (SEM) •Search Engine Optimization (SEO) •Translation Services •Communication Plans •Multimedia Services •Market Research •Crisis Communications •Educational Marketing •Reputation Management •Educational Marketing •Public & Media Relations •Influencer Marketing •Brand Journalism •Sponsored Content •Personal Branding •Thought Leadership Positioning •Proactive Publicity & News Media Strategies •Strategic Planning & Implementation •Analytics & Metrics •Executive Communications •Mobile Apps CERTIFICATIONS MBE – SCMSDC Council of NMSDC (Minority-owned business enterprise) WBE – WBENC (Woman-owned business enterprise) W/MBE – CPUC SBE – Department of General Services (DGS) CA WOSB – US Women’s Chamber of Commerce CLIENT INDUSTRIES •Telecom •Oil & Gas, Energy •Utilities •Financial Services •Automotive •Professional Services •Legal •Government Agencies ABOUT THE PRESIDENT AND CEO Michele Ruiz brings unique strategic and business experience as well as insight. She is a former award-winning broadcast journalist, a professional speaker on topics including communications, digital strategies, and entrepreneurship. She leads a team that is experienced, certified and award-winning in social media, PR, marketing, communications, content marketing and digital strategies. Michele is author of the book Content Marketing for Lawyers.