We feel it is vital for our employees and for our company to be driven by a common set of ideal that continually maintains a focus on our clients. Our vision, mission, core values and philosophy continuously serve as a guiding compass in our business. Our employees act in an ethical manner with integrity, competence, diligence and respect to the prospective clients, colleagues and other participants in the business arena. Our company takes reasonable care and exercises independent judgment with trust in conducting business activities VISION: To become the trend setter in providing merchant banking service that is built on a foundation of sound business principles and values. MISSION: Provide efficient and customer focused merchant banking services overcoming the continuous challenges In the capital market to promote Itself as a leading and sound merchant banking Institution. VALUES: • Develop saving habit through investment; • Assist continuous growth of wealth of customers; • Sustain growth and stability; • Accountable with high integrity; • Satisfy customers at optimum level; • Enrich a well-trained meritorious work force; • Build professionalism and service quality consciously. PHILOSOPHY: We believe that credibility of policies and actions are prerequisite for achieving company's goal which can only be attained through assurance of business ethics and deliverance of superior service. We ensure that all the activities are conducted effectively and efficiently for the development of our company, clients and the capital market at large.