Money Grows on Trees is a bold venture with one simple aim – to help all Australians profit from making the world a better place. It’s a goal embodied in our motto – Save the Planet, Save Money. We do this by showing households how simple decisions and actions could not only make a big social and environmental impact, but could actually save them money in the long run. What We Do We’re a free informational resource for consumers. We provide online calculators, apps and guides that tell you what actions you could take to save money and drive positive change, and how much financial and social impact you could generate through those actions. Our Core Principles We follow a set of core principles to make sure that what we produce is of high quality, and is relevant and accessible to the average Australian household. Our principles are: 1. Invest today to save tomorrow: when it comes to the environment, we believe in paying more today for something that’s energy-efficient, and making up the cost over time through energy savings. Our calculations usually look at savings over 10 years. 2. Convenience and practicality: you shouldn’t have to go to extremes to be sustainable and socially responsible. Our recommendations aim to minimise the impact on your lifestyle. 3. Independence: we’re not influenced by the interests of any political, environmental or industry groups. We do however encourage scientific bodies and industry to work with us to help enrich the quality of information we deliver. 4. Transparent: we’re upfront about the assumptions we make and the information sources we use, so that you can decide for yourself whether to trust it or not. We’re also upfront about any commercial arrangements we have. We always aim to use the most authoritative information sources such as government scientific bodies, universities and independent research institutes. 5. 100% Free: all our content is free to the public.