Universal Ad's software solutions help retailers create highly targeted cross-channel promotional advertising campaigns that effectively engage consumers and directly impact sales. The company's On Demand Promotions Suite automates the process of planning and producing promotional advertising in a large number of versions across multiple media channels, including print, store, online and mobile. Additionally, by integrating the retailer's IT systems (such as ERP, CRM and BI) and those used by the Advertising department, our software ensures data consistency across channels and enables the utilization of customer data for ad targeting purposes. With Universal Ad's solutions, retailers can greatly improve the efficiency of their advertising production processes, as well as significantly reduce related operational costs and resources..