IBA International is a world-leading international business-to-business press relations organization and one of the few (perhaps the only) marketing communications companies worldwide that previously published and edited leading IT, management and business publications. This has enabled IBA to understand how journalists make judgements and how these can be influenced. It uses a unique matrix methodology that establishes and reinforces a client's market position which it delivers proactively through a pattern of press activity. IBA has pioneered a unique approach to cross-border public relations, building a central messaging hub to cost effectively co-ordinate and manage core campaigns and deliver these anywhere across the globe.