The Problem In 1992 Canadian made clothing accounted for about 65% of the clothes Canadians bought. Today, that number has dropped to less than 23% and is showing no signs of improving. At Canook we feel it is wrong that many brands built around the idea of "Being Canadian” carry products that are designed and manufactured overseas. Marketing foreign made goods as Canadian products misleads the consumer and takes away from localized producers and manufactures attempting to compete on a global stage. The Soloution We sought out the best Canadians brands from across the country to find forward thinking designers who are striving to reignite the Canadian fashion industry. We look for products that will last, are Canadian made, and designed to reflect modern fashion. In doing so, we created Canook Trading; a Canadian retailer that delivers Canadian fashion, the Canadian way.