At Principle Point, our insights and experience in the accountancy world empower software vendors, investors and publishers to succeed in this market. Whether you’re selling to accountants, investing in the accounting software market, or working in the accounting industry directly, our insight services make sense of sticking points and fine-tune your proposition for success. Software vendor? We work with vendors at every stage of business development. Our knowledge, experience and personal, inquisitive approach can open up possibilities for your success. Our workshops and consulting services pinpoint the real problems you are trying to help accountants solve, and how your product or service can help them do it. Investor? Our market evaluations bring our deep understanding of accountants and software vendors together to help you make informed investment choices and minimise risk. Our insights and experience are valued worldwide and we are called upon frequently to contribute best practice thinking within accounting media and international networks. We’re ready to help you get ahead of the pace.